Alchimia takes the streets of Florence

ORO OROOOO OROOO!”

DIAMANTI UN EURO!”

VENDO SORRISI!”

Red boxes, black aprons, one goal: an unforgettable interaction.

The third year in Alchimia started with Ruudt Peters’ workshop, who challenged the students with an intriguing task: observe and interview the jewellery sellers on the streets of Florence, come up with 22 sellable pieces and go sell them on the street!

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They spent two days designing and reproducing their pieces, with some very interesting outcomes! The products that could be offered were various:

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Melissa created amulets against the bad eye

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Francesco tried to convince smokers with “lighter-holder” pins, being lighters a most volatile item.

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Sana’s smile-devices got a laugh even from the most serious ones

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Elena’s spoon-rings were perfect for ice cream lovers

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The most vain could have Lili make their portrait in wire and wear it as a brooch.

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Maria made it possible to buy gold for a few euros.

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Carla offered chalkboard name tags as an alternative to wired name chains.

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Daria questioned if an everyday object such as the filter of the Italian coffee pot could be worn on the body.

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Amani sold the biggest and at the same time cheapest diamonds one can possibly find.

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Federica camouflaged throughout the streets with band-aid covered rings.

The responses to this enterprise were various some good, some bad but the positive ones  definitely outweighed the failures.

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After some hours of running around and chasing people on the streets the students understood that not only the making process is important, but also how you approach a potential client.

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The result was a great learning experience and lots of fun!

 

1 comment
  1. Maria Serino said:

    Experiencia única, emprendedores comunicándose con sus clientes potenciales, Que te gustaría llevar?

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